According to Restaurant Business in an article published on March 2, 2017:
Putting well-known brands and logos on restaurant menus is hot right now—and for good reason. Brand-name ingredients on menus can boost sales, increase consumer trust and drive traffic.
What’s more, over half (54%) of consumers say they’d be willing to pay more for sandwiches that feature brand-name condiments or spreads, according to Technomic’s 2016 Sandwich Consumer Trend report.
The article cited McAlister’s Deli as an example:
McAlister’s Deli recently rolled out a Garden Fresh Turkey sandwich LTO. It features Butterball smoked turkey, Havarti, spinach, guacamole, tomatoes and olive oil vinaigrette on nine-grain bread. The chain had previously menued a California Turkey Reuben with Butterball turkey, coleslaw, Swiss cheese and Thousand Island dressing.
To read the entire article, click here.